Every brand starts with a logo.

A beautiful castle requires a beautiful logo. To begin, I researched as much information I could learn about this castle. After visiting my relatives who reside in Caccamo, we took a tour of the castle back in 2015. I recalled this plaque that sat above the door to The Conjuration Hall (La sala della Congiurazione) which depicted a crest with a lion and two eight pointed stars. Photo by: caprasilana.

I took all these aspects and included them in the brand, using a lion as the main iconography, mimicking that of medieval heraldry, relating the design back to the castle’s Norman roots.

The crest also includes a shield, which I recycled for this brand, using the shield as iconography that is used throughout the brand, creating a container shape for the logo, as well to use in other applications.

Let’s now look into more of the brand elements.